Most of the over 100 million viewers will be watching the Super Bowl 48 (2014) commercials purely for their “entertainment” value. Sadly, the majority of these ads will do nothing to increase sales.
I’ll be critiquing and reviewing the commercials live, in-game, right here on this site. I’ll be a part of the Wall Street Journal’s marketing expert panel, where my reviews will also be posted.
What criteria do I use to judge the ads? The full explanation is in the video below:
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ABOUT TIM BURT
With well over 10,000 world-wide commercials his credit, Tim Burt is a global marketing expert, author, voice-over talent, and consultant.
He has written / recorded / produced commercials for radio, television, web, and direct mail for companies including McDonald’s, South African Airways, and Pepsi – all the way down to countless local small businesses.
Visit www.CommercialProfessor.com for more.
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(email) tim @ CommercialProfessor.com